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Tvitomanija Day Three: Online, Offline and Social Media – Who is Winning?
We heard a few interesting case studies. One of them was Sonus Art, a high profile audio and video shop from Croatia, which used the power of Twitter for rebranding, events, creating buzz and increasing sale. Nebojsa Ugljesic, their former marketing manager, said that they used Twitter because it is the fastest communication channel and it is also very well connected with other social media networks – everything they did on Twitter had an impact on other networks. In 18 months off constant communication on Twitter, TweetUPs and other activities they were profiled as the most famous audio and video shop in Zagreb, maybe even in the whole country, while the sales increased for 15 percent.
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Tvitomanija, Day Two: We Shouldn’t Gamble With Our Social Media Reputation
On the second day of Tvitomanija, largest social media conference in this region, Tomislav Grubisic from iStudio agency, held a lecture about ROI in social media. He stated that community management is something completely different from social media marketing. Community management is related to customer care, while social media marketing includes advertising, targeting and segmenting. Also, [...]
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First Day of Tvitomanija, Largest Regional Social Media Conference, Filled With Great Lectures
Important social media conference started yesterday in Croatia. Tvitomanija gathered social media experts and enthusiasts from the whole region under the motto “Social networks and life”. First day of the conference was filled with interesting lectures, panel discussions and workshops and we present you some of them. One of the first lectures was held by Hrvoje Hafner, author [...]
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Pippa Norris: A Woman that Managed to Overcome Traditional Ways of Communicating
Imagine overseeing over 100 different Facebook pages and groups. Creating coherent digital footprint, instilling sense of cultural identity and executing digital communication strategy across different army forces, units and regiments. And doing all of this for UK’s Ministry of Defence. Sounds challenging? Not when you talk to a catalyst, one that managed to overcome traditional [...]
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Social Media World Forum: 3 Things We Learned From Social Media Experts
Last week London hosted social media conference #SMWF. For two days we listened and learned from insightful presentations of industry professional from all over the world. Some of the keynote brands included Jack Daniel’s, ASDA, American Express, Kellogs, Migros. All of them provided plenty of digital “food for thoughts” but also showed us the things [...]
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Socialbakers’ Distribution of Fans Reveals Local (Facebook) Fans for Competitive Intelligence
The Czech social media analytics giant Socialbakers has managed to implement information on local Facebook fans in just 9 days since Facebook released the information on December 21st. Socialbakers’ new Distribution of Fans let you see fans by country for both global and regional brands.
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Czech Socialbakers Acquires Croatian Socialbrando and Adds Facebook Ad Platform to Its Suite
Czech social media powerhouse Socialbakers and Croatian ad startup Socialbrando have confirmed to Netocratic an acquisition in which the Prague-based social media analytics company is buying the Split-based ad platform startup Socialbrando to add its offering to its suite of social media tools, include a professional analytics package and “builder” app.
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New Europe Startups Group on Facebook Reaches 1000 Members of the CEE Startup Community
If you’re a startup founder, investor, enthusiast or blogger from or interested in Central and Eastern Europe,, there’s a certain group on Facebook you’re probably a member of. No worries, it’s nothing shady: New European Startups is a closed Facebook group that has just celebrated gaining its 1000th member! I had the chance to talk to Moritz Plassnig who started the group more than a year ago, after Mini Seedcamp Ljubljana, and get his thoughts on the regional startup scene.
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Croatian Wall of Tweets to Power the First US Presidental Debate Starring Obama and Romney
Wall of Tweets, a product developed by Zagreb-based user experience agency UX passion, is going to be the official Twitter wall for the first American presidential debate between the current US president Barrack obama and republican candidate Mitt Romney – UX Passion’s CEO Vibor Cipan confirmed exclusively for Netocratic.
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Nordeus and Bwin Want to Create the World’s Largest Social Sports Gambling App
Belgrade-based Nordeus has confirmed to Netocratic its new partnership with Bwin.party, the world’s largest publicly traded online gambling company, to produce a completely new social gaming game based on the success of Nordeus’ Top Eleven, the most popular sports game in the world with over 6 million unique monthly players. Nordeus’ and Bwin’s goal? To become leaders in the social gambling space – from Europe.
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