Crowdspottr is a free mobile app for the iPhone and Android that discovers popular events based on the activity of your Facebook and Foursquare friends. When we talk about location networks, the first thing that comes to mind are Foursquare and Gowalla. For the last several months, Foursquare and its 10 million users left Gowalla in the thus and thus became the leading location sharing application.
Don’t you think it’s kind of funny (or should I say – silly) that all those location services can’t tell you when or what is happening based on your location? What use do you have from them if they can’t provide you with such information? Crowdspottr wants to change that, getting you more value from location social networks.
Find the Event, not the Location
It took me a long time to start using Foursquare on a regular basis. Yeah, I check-in into every location I’m at, but I can’ really point a finger to a reason why I’m doing it. Hype, curiosity to see how much badges I can get? Probably. I’ve never had a real reason to use Foursquare (or Gowalla for that matter), there is no real advantage I get from checking in (at least not here in Croatia).
The whole Crowdspotter platform was created within four weeks during Pangalaktik App Campus, a product development conference. We talked with Nagy András of the Carnation Group, based in Hungar, about it:
Why did you, the Carnation group, decided to create the App camp:us?
App Campus was a powerful event supporting Carnation Group’s international expansion after opening local offices in Romania and Austria. The campus itself was also a strong PR asset for Carnation building its brand in the CEE region. Additionally, the participants were not beginners: our experts learned new techniques and methods also thanks to the multicultural environment.
Is Crowdspottr a real startup inside the group you’re planning to spin out or just a promotional product?
We would rather call Crowdspottr an idea incubation project (among some others) which may become a spin-off of Carnation Group later. To reach this phase of a startup, we still need to work a lot both on the service and on PR & marketing part. Now we have started to work on the 2.0 version of the service while making small adjustments on the current versions.
Are you looking for investments to help develop it?
Currently, we’re not in the state of looking for investments. Carnation backs up the project in terms of resources while the former participants are contributing remotely. First we would like to reach 100K downloads before starting to evaluate the different monetising opportunities available for us – and starting to look for possible investors with a sustainable and attractive business plan.
Instead of just checking into locations, Crowdspottr focuses on searching different events not only within your location, but also within your social group. Once you connect Crowdspottr with your Facebook or Foursquare account, it will find all the events that your friends have RSVP’d affirmatively.
Events you wish to attend will show up in your profile so you can manage them easily. Let’s be clear, Crowdspottr is not a location social network, but a true form of a social networking app which you will use in situations where you need to find a cool event to take your friends out.
Gigs and Goncerts? Powered by iPhone, Android or Mobile Web Apps
The beauty of this service is the fact that it’s not tied to your current location, but to your friends. You can check all their events in one place or filter the most popular ones and easily choose how you’re going to spend your weekend.
Need to go out on a specified date? Crowdspottr has a built-in calendar, which you can use to see events happening on that particular day. If no events are created, you can easily create your own and invite other people to it.
Follow Events and Friends
We all have those friends that attend one concert per year, and those who attend two or three concerts every weekend, right? Crowdspottr will allow you to filter those friends based on their event activity, so you can easily follow the ones you want.
There a “stalking” feature inside the Crowdspotter; you can see what your friends have in plan, where they will be attending and where they were. “Hi, I saw you checked in into a movie, I’m coming!” might be the future of our social nights out.